Summary

The Business School of AI wanted to promote upcoming classes through landing pages and collect feedback from users through a survey. When they completed their new branding, I also helped them update their email and landing page templates. In this project, I worked as a writer for the copy of the materials and a UX Designer, and met with stakeholders to discuss the plan to tackle the items mentioned above.

Solution

After meeting with the stakeholders and proposing the design of the landing page, I also proposed that they create a LinkedIn Business page so that they could have a direct way of communicating with their past and future students. This was implemented and used to promote the class and other items.

Working with a UX Designer, I also helped implement the new brand they were working on, and update email and landing page templates using MailChimp.

Landing Page

The main plan for this initiative was to create a landing page to promote a No-Code AI class. The landing page’s main call-to-action was to:

“Sign up to receive updates about this course and to download the Course Curriculum.”

Students will arrive and fill out a form that captures their email, first, and last name in exchange for a class syllabus that they can download and print. Simultaneously, they will receive a thank-you email that includes a call-to-action to enroll today!

The landing page has various sections that support the user in signing up, such as information about the professor, testimonials, and a snapshot of the curriculum.

Templates w/new brand

Using their new brand I created templates for future emails and landing pages.

Survey

I also helped create a survey to collect feedback about a No-Code AI webinar they offered, which also collected questions students might have. The survey feedback was collected into their MailChimp system so that they could analyze it.

Survey